October 24, 2018

Fulfilling its promise on animal welfare: DuBreton and achieves its target exceeds its objective

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Fulfilling its promise on animal welfare: DuBreton and achieves its target exceeds its objective

Three years ago, duBreton made a commitment to produce an additional 300,000 crate-free pigs at its Quebec farms. Although the pork industry is evolving, Les Viandes du Breton is already ahead of the animal welfare standards that will be in place in Canada in 2024. The production model of Les Viandes du Breton meets consumers' needs for organic and natural products and offers an interesting alternative to Canadian family farms, providing them with financial stability. "Three years ago, this unprecedented decision represented an estimated private investment of more than $30 million, strengthening our position as a leader in organic and Certified Humane Raised and Handled® pork production in North America. We have developed a unique production and management model for best practices based on animal welfare and GMO-free organic farming. We work with recognized and credible certification standards such as Canada Organic, Certified Humane® and GAP 5-step program," explains the company's president, Vincent Breton.
The numbers have spoken :

  •   More than 340,000 additional crate-free pigs produced in three years
  •   Total private investment exceeding $40 million
  •   24 new producers who have joined forces with duBreton to produce organic* pork

Refurbishing

  •   21 barns refurbished to meet Certified Humane® and GAP 5-step standards
  •   72 barns refurbished to meet Certified Humane®, GAP 5-step AND Organic Canadastandards

Construction

  •   1 new barns built to Certified Humane® and GAP 5-step standards
  •   21 new barns built to Certified Humane®, GAP 5-step AND Organic Canada standards

DuBreton has made a major move in the last three years and has no intention of stopping there. "We have entered a production mode where animal welfare is a priority. We are committed to maintaining our leadership position and consumer demand for ethical and responsible products encourages us to remain so and to diversify our product offering," concludes Vincent Breton.

 

*Organic duBreton porks also are Cerfified Humane and GAP 5 step.
 

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