September 19, 2016
Exporting Quebec products to international markets takes a good deal of effort, patience and familiarity with foreign cultures. It is important to have the backing of a solid sales team and trusted financial partners. For all of these reasons, Les Viandes du Breton is proud to be a national finalist in the International Commerce category of the Desjardins Entrepreneur Awards.
“This nomination was made possible by our entire team, which strives on a daily basis to seek out new markets and opportunities with the objective of making use of all parts of the pig in order to minimize waste wherever possible,” stated the company’s president, Vincent Breton. “Doing business abroad comes with its inevitable risks and challenges. A variety of other factors, such as climate and existing regulations, also make us less competitive on the international market. This only makes it all the more important to deal with financial partners who believe in us and what we do and who have a long-term vision like us.”
Animal welfare is an evident concern at the global level. The position of duBreton as a leader in this regard opens a significant number of doors in the United States as well as Australia and Europe. Niche (organic and Certified Humane®) pork is a product that differentiates the company and for which demand has been growing. “Our efforts over the past 15 years or more are paying off, but that doesn’t mean we can rest on our laurels,” noted Mr. Breton. “The nature of competition means that we need to keep innovating in order to stay ahead!”
Les Viandes du Breton is pleased to rely on the expertise of Desjardins in the agri-food industry. Desjardins’s attentiveness to our needs and objectives, and our shared values, make that organization a natural partner for Les Viandes du Breton.