duBreton recipes

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Our history

Les Viandes du Breton is a division of the family business Breton Tradition 1944. It started with the acquisition of the Abattoir du Témis in Notre-Dame-du-Lac (now Témiscouata-sur-le-Lac) in the 1980s.

Always raising its standards, Les Viandes du Breton stands out today for its commitment to reinventing pork production through methods that respect consumer needs, animal welfare and the environment.

Rustic and organic livestock programs are at the heart of a strategy that took off in 2000, making Les Viandes du Breton the first organic and natural pork producer in North America. Its high-quality products are marketed under the duBreton brand.

2000

DuBreton adopts its new direction (first developments, programs for natural and organic pork and pork raised without antibiotics).

2003

DuBreton earns Certified Humane Raised and Handled® (Certified Humane®) certification.

2005

A new visual identity for the arrival of organic and natural products at retailers.

2007

Prepackaged, antibiotic-free products reach retail shelves.

2013

DuBreton wins a Gaïa Award for its organic ham.

2015

DuBreton reaffirms its aims in animal welfare (presentation as part of SIAL – discussion featuring Adele Douglass and Vincent Breton).

2015

DuBreton commits to raising 300,000 crate-free animals.

2017

Creation of the artwork Contellation, created from the last electric prods that are now banned from our installations.

2018

Commitment to raising 300,000 crate-free pigs achieved and even exceeded.

2018

DuBreton launches the new image of its "Black and White" labels.

Discover our tangible actions