Look for Our “Verified No Cloning or Gene Editing” Products in Stores Now

Look for Our “Verified No Cloning or Gene Editing” Products in Stores Now

If you've been following the conversation around gene editing in food, you may have heard that earlier this year Health Canada approved the sale of meat from gene-edited animals in Canada. What many Canadians don't realize is that these products do not require special labeling.

That means if gene editing was used, consumers may never know unless a company chooses to tell them.

We think that's important information.

That's why we're excited to share that our first products featuring the new "Verified No Cloning or Gene Editing" label are now arriving on grocery store shelves.

Why We Added the Label

It's fair to say - most people want to know where their food comes from, how it was raised, and what values the brands they buy from stand for.

We applaud it - and think you should have all the information you need to decide for yourself. No matter where you stand, we defend consumers rights to trusted labeling and access to clear information. It's as simple as that.

Transparency Matters

At duBreton, transparency has always been part of how we do business.

Whether it's animal welfare, organic farming, responsible production practices, or the ingredients we use, we've long believed that consumers should have access to information that helps them make informed choices.

Our new "Verified No Cloning or Gene Editing" label is simply an extension of that philosophy.

A clear, easy-to-find way for shoppers to identify products that meet this standard and choose the foods that align with their own preferences and values.

A First for Canada's Meat Industry

Our new packaging marks the first-ever voluntary labeling of its kind from a Canadian meat brand.

As new technologies continue to enter the food system, we believe transparency is more important now, than ever before.

Look for the Label

You can now find the "Verified No Cloning or Gene Editing" logo on select duBreton products.

We're proud to take this step because we believe something simple:

Consumers have the right to know.

Consumers have the right to choose.

And trust in our food system starts with transparency.